We collaborate with brands that believe in strategic and creative partnerships.

La Baroudeuse Organisation creates outdoor events across the French Riviera and the Alpes-Maritimes, focusing on trail running, triathlon and endurance sports.

We believe sport is about much more than a finish line. It is a powerful space for shared experiences and emotions, as well as an opportunity for brands to build authentic connections with an active, passionate community deeply connected to the outdoor world.

La Baroudeuse events take place in an exceptional territory, stretching from the French Riviera coastline and the hilltop villages of the hinterland to the mountains of the Alps.

The Riviera Trail Challenge invites runners to explore the trails of La Turbie, Èze and Peille through a series of events set against some of the most iconic landscapes of the Alpes-Maritimes.

The Mercantour Man Xtrem Triathlon explores another dimension of endurance through a demanding sporting adventure between the Mediterranean and the mountains.

Through these events and the projects to come, La Baroudeuse brings together a community of athletes passionate about trail running, triathlon, endurance, nature and exploration.

Becoming a La Baroudeuse partner means associating your brand with sporting events deeply rooted in their territory and with a community that shares the values of commitment, adventure and pushing personal boundaries.

Our ambition is to build partnerships that go far beyond simply displaying a logo. We work with each partner to create a presence that reflects their identity and objectives while remaining meaningful to the participant experience.

These collaborations can take many forms: presence in event villages and start or finish areas, product or service integration, photo and video content creation, digital communication, participant experiences or bespoke activations created around an event.

A partnership with La Baroudeuse is designed to extend beyond race day. Communication begins long before the start and continues beyond the finish line through the content, images and stories generated by each adventure.

This approach gives our partners a presence at different stages of the experience: during the build-up to the event, on the ground alongside participants and spectators, and afterwards through content shared across our various platforms and digital channels.

The French Riviera and the Alps also provide a particularly powerful environment for brands connected to sport, outdoor adventure, tourism, mobility, technology and lifestyle.

Every brand has its own objectives. That is why we favour a tailored approach rather than a simple selection of standard partnership packages.

Whether partnering with a single event, building a presence across several events, creating an on-site activation, producing content or developing a specific project, we work together to create the most relevant collaboration for the brand, the participants and the event.

Our partnership dossier introduces the world of La Baroudeuse, our events and audiences, as well as the different opportunities for collaboration and brand activation.

We are looking for partners who want to become part of a sporting, human and territorial adventure, and work with us to create experiences that build genuine connections with participants.

Connect your brand with La Baroudeuse outdoor adventures, from the Mediterranean to the summits of the Alps.